Case study
Product Designer
Product Management
Responsible for Overall UI Design
Business-Critical Workflows
Research
Product Design
Information Architecture
Workflow Design
Navigation Design
UX & UI Design
Product Owner
System Architect
Engineering
Customers
Business Stakeholders
Years of incremental updates created an inconsistent look, feel, and interaction pattern.
Establish a cohesive design system and consistent interaction patterns.
Users required extensive training and user manuals to perform even basic tasks.
Design self-explanatory flows and interfaces that reduce the need for training.
Users often made mistakes, leading to errors and time-consuming corrections.
Design for validation, error prevention, and provide clear guidance when issues occur.
Important features were difficult to find, causing inefficiency and frustration.
Improve information architecture and make key features easy to discover.
Many tasks required understanding complex business rules before they could be completed.
Break complex processes into clear, step-by-step workflows with progressive disclosure.
Built a reusable design system in Claude Designer.
Rapidly explored ideas and created interactive prototypes with Claude.
Shared prototypes with customers and collected feedback.
Refined workflows and UI based on feedback and new insights.
Approved by customers, developers and solution architect.
Final UI designs and components in Figma.
Handoff in ClickUp with tickets, logic, images and docs.
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Organize the platform around user workflows instead of technical modules.
Group related functionality into logical categories.
Reduce unnecessary navigation decisions.
Improve discoverability through a clearer information hierarchy.
Create a scalable structure that supports future product growth.
Involving the five largest customers in interviews and prototype reviews created a collaborative dynamic. Customers reported feeling like genuine partners in shaping the product, not passive end users.
Guided step-by-step wizard flows received consistently positive feedback. Users who previously relied on documentation to complete routine tasks were able to navigate the same processes with greater confidence.
Wizard flows and contextual info buttons embedded guidance directly into the product. The system itself became the support layer — reducing the need for lengthy manuals and decreasing support requests.
Building validation and exception tracking directly into billing workflows gave businesses real-time visibility into billing accuracy - reducing revenue loss caused by undetected errors accumulating over time.
Translating complex business logic into precise functional requirements reduced back-and-forth between design and development. Developers had clear, documented specs to work from minimising ambiguity and accelerating implementation.
Reusable wizard patterns, consistent interaction flows, and a restructured information architecture created a foundation that new features could be built on, without rethinking the product from scratch each time.
"Working on this project fundamentally changed how I think about product design. I realized that great user experiences aren't created by beautiful interfaces alone. They emerge from understanding the relationships between people, business goals, technology, and complex systems." - Marisa Kouhia
Experience designing digital solutions for Finnish healthcare and social services, with deep understanding of regulated workflows and public sector requirements.
Experience with healthcare system integrations, including the Finnish service voucher platforms PSOP and Palse, as well as financial systems such as Netvisor, Fennoa, Fivaldi, Microsoft Dynamics NAV and Dynamics 365.
Testing digital healthcare solutions, validating new features and ensuring functionality meets business and user requirements.
Knowledge of WCAG 2.2 AA accessibility guidelines and experience applying accessible design principles to create inclusive, user-centered digital services.
Applying GDPR principles and privacy-by-design practices when designing secure digital healthcare services.
Collaborating with developers, designers and stakeholders throughout agile product development to deliver user-centered digital solutions.
Reduce manual work and eliminate bottlenecks by automating key business processes. From sales and marketing to customer support and internal operations, automation helps teams focus on higher-value work.
AI is a powerful accelerator for research, ideation, and prototyping. It helps move from concept to validation faster, while human expertise ensures the final solution remains useful, intuitive, and aligned with business goals.
Modern design systems provide a foundation for AI-assisted product development. Structured components and design principles help tools like Claude generate brand-aligned prototypes faster and more consistently.
Innovation is not just about adopting new technologies. It's about finding better ways to solve problems, improve experiences, and create value.
Modern design tools and AI-powered workflows have dramatically changed how ideas can be explored, tested, and refined. Tasks that once required weeks of work can now be validated in days or even hours, allowing teams to focus more on learning and decision-making rather than lengthy production cycles.
While technology continues to evolve, the fundamentals of good design remain the same. Success still depends on understanding users, identifying the right problems, and creating solutions that support business goals.
I see innovation as a combination of curiosity, systems thinking, and continuous improvement. By embracing new tools while staying focused on outcomes, it becomes possible to move faster, reduce complexity, and create products that deliver meaningful value for both users and businesses.
For me, design is about more than creating attractive interfaces. The best solutions balance user needs, business goals, and technical realities.
I approach every project by understanding the bigger picture first. By looking at workflows, processes, and user behavior as a connected system, it's possible to identify opportunities that might otherwise go unnoticed.
Good design should reduce complexity, improve usability, and support measurable business outcomes. When user needs and business objectives are aligned, the result is a product that feels intuitive, efficient, and valuable for everyone involved.
Whether you have a project, an idea, or a new opportunity, I'd love to hear from you.
Finland & Remote